management

Explore How to Create or Evaluate a Marketing Department

Your business is developing and growing and so the time is right to upgrade the functions into structure with separate departments? Or you already have an existing structure within your business? In both cases, one of the most important business units with a need of special focus is the marketing department.

Кое прави една транформация дигитална? И колко точно ce променя бизнесът? Индустриалнa революция ли е дигитализацията или...

What makes one transformation digital? How does the management approach the topic and what is difference between cocktail usage of the sexy-sounding phrases such as Internet of Things...

Whose Responsibility is it?

The general understanding on the role of reputation management within an organization can be questionable, unless this function is clearly defined and given enough authority within the company structure.