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In 2017 the European Communication Monitor addresses topics such as visualisation, social bots and benchmarking in communications.

affordable or luxury?

the strive for better living now has one more dimension. or better said - one less. because the modern luxury is not only free time and good quality of the air. modern luxury is also simplicity

Recently I was inspired listening to a futurist predicting 40% of the jobs to be done by robots in near future (Faith Popcorn at Executive Perspectives by C-Suite TV with Jeffrey Hayzlett). 

But how is this changing our business environment and what follows for the marketing and brands?

If you have created an impressive game-changing mailing, pitch-winning presentation or real customer-accelerator strategy – let me check it and offer you an improvement!

Marketing positions were active in 2015, digital well performing against traditional, writing skills on the top of the desired candidate package, second language needed even in UK 

Some numbers behind spending money

Marketing and communication directors gave their opinion about the sponsorship in Bulgaria. Among the most popular sponsoring areas are the sport (32%), the culture (20%) and Bulgarian movies and TV series (10%).

What someone sees, you get

Not long ago a successful Canon promo appeared. Successful, because since O’Henry’s short storiesit was proven that the provoking situations and surprising outcomes contain the formula for audience’s interest. 

A quick response to the new logo of Hewlett Packard Enterprise, signs behind it discovered. 

PESO, internet usage and change in media relevance – decoded for marketers

To be connected – as the marketers should read it.  Add-ons: basic tips to consider for your marketing and PR activities 

In Bulgaria we have gathered together Mid February to share experience about dealing with crisis situation from communicational perspective.