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While interpersonal interactions and dialogue are important for keeping the CSR message alive, today’s communicators benefit from he ability to use digital channels to allow...

What was the saving communication strategy of the technology giant, that led it trough the burning batteries scandal of Galaxy Note 7 - one article of Kapital magazine

46 Marketing Pros and Customer Experience Experts Reveal the Most Important Considerations for Businesses When Getting Started with Customer Journey Mapping

 
Interview in Business Start, Bloomberg TV

Brands need to become more agile in order to face the constantly transforming environment. Because of the changes and digitalisation we witness a merge between diverse business functions.

Early March intriguing conversation with my colleague Andrey Velchev from Luboslovie.BG – about the influence of communication and marketing audit upon the public appearance, about the changes in the way we communicate, about the need to listen up the messages and not only to spread them 

Specifically and very honest attitude towards everything and everyone. Transparency in addition to truth, necessarily responsibility. Find out more of my perspective to the communication ethics in the interview (in Bulgarian)

About this year’s PR Prize Contest, about the new trends in communication and about the ethics – we had a pleasant, cute talk at Media OnAir with Janni Diadovska and Donika Rizova as a moderator and host. The abstract (in Bulgarian) explores our expectations for the participants and projects @ PR Prize 2015

This interview (in Bulgarian) showcases how I see the challenges within the big matrix corporate structures, where the focus lies with the strategic planning and key messages and which are the main differences between in-house communicators and agency outsourcing decision. You can also find some expectations I had as a member of the jury for PR Prize 2015.

If head of communications didn’t exist, my profession would be a negotiator. Or maybe a business development consultant.

Two of my favorite characters in history are Buddha and Sun Tzu: controversial characters but both very successful in their teachings.