publications

English

What makes one transformation digital? How does the management approach the topic and what is difference between cocktail usage of the sexy-sounding phrases such as Internet of Things...

in this article on brand communication in Bulgarian Manager you can find out more about brand touch points, customer experience mapping and other

Skilful tasks allocation depending on the industry, business model and goals

Two are the main challenges for the Human Resources recently - the evolving employees profile and the changing work landscape. Read more about how these trend influence the marketing and communication profession

Digital transformation and customer centricity getting more important

The complexity of interactions, connectivity and trust management are among the fastest growing influencers for the business today. In times of rapid and constant changes the new business models and the unstable social and geopolitical landscape are the new Normal.

Old communication attitudes do not work anymore

If we were all trained as professional journalists, we would be well versed in the rule of double-checking information with more than one trustworthy source. But since our new digital reality has given us the opportunity to become our own media, we must also adapt to our new responsibilities as information consumers.

 
If you consider using brand ambassadors...

a review on the subject why to use and how to choose a celebrity to act as your brand ambassador. Some recent examples illustrate the added value and the risks of the celebrity ambassadors. You can also find practical questionnaires to support your customised solution.

 

Events as the way to humanize the brand engagement are the focus of my recently published article in Outsourcing Journal. Find more about the specifics of the outsourcing industry, events’ numbers calculation and key questions to consider when brand-engaging through stakeholders’ events.

How to discover some of the most famous semantic concepts in the world of automotive marketing communications? Find out explanations and examples for intertextuality, synchrony and diachrony, redundancy, continuum and zero morphemes (in Bulgarian) in my article @nauka.bg

There comes a time in everyone’s life when certain decisions have to be made. I recently had to make one of these decisions. And I still think about it sometimes. The question I faced concerned my professional and personal lives, or to be more specific, their crossing point

Ready-to-use structural approach to new brand positioning published in Your Business magazine (in Bulgarian)