publications

English

Events as the way to humanize the brand engagement are the focus of my recently published article in Outsourcing Journal. Find more about the specifics of the outsourcing industry, events’ numbers calculation and key questions to consider when brand-engaging through stakeholders’ events.

How to discover some of the most famous semantic concepts in the world of automotive marketing communications? Find out explanations and examples for intertextuality, synchrony and diachrony, redundancy, continuum and zero morphemes (in Bulgarian) in my article @nauka.bg

There comes a time in everyone’s life when certain decisions have to be made. I recently had to make one of these decisions. And I still think about it sometimes. The question I faced concerned my professional and personal lives, or to be more specific, their crossing point

Ready-to-use structural approach to new brand positioning published in Your Business magazine (in Bulgarian)

 

When developing strategies and tactics for communication practices in automotive industry in Bulgaria a mix of experience and ready-to-implement marketing materials from the global manufacturers and also specific local approaches to defining target groups, usage of communication channels and organization of customer relations, media relations and employee branding. 

In this article I define the signs in marketing communications and analyze their application in automotive communication. 

 

My Master thesis in Economics focused over the impact of crisis management on the investment value of shares (in Bulgarian)