Beyond Employer Branding
In this presentation (in Bulgarian), Vanya elaborates on corporate partnership branding. The focus is set on the rising group of external contributors. With the GIG economy growing rapidly, the topic is crucial for the human capital professionals who want to make sure they cover all audiences of interest. The so-called border group of people are only partly team members. But still, their attitude is expected to be an internal one. The theoretical framework of this concept is illustrated with real-life examples during the speech @Competing for talents conference - one of the leading Bulgarian HR events in 2020 organized by b2b media.