Marketing and Communication HR - the Challenges

Skilful tasks allocation depending on the industry, business model and goals

Two are the main challenges for the Human Resources recently - the evolving employees profile and the changing work landscape. Both of them are results from the digitalisation that allows connectivity always and everywhere. Read more about how these trend influence the marketing and communication profession 


The merge between marketing and communication, the variety of new organisational units to deal with the diverse tasks for the management of brands and reputation and how do we best use the internal departments, agencies, freelancers and consultants in order to achieve better and faster outcomes - you can read the whole article in Bulgarian 


download article (in Bulgarian)


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