Robots are coming - one way or another

Recently I was inspired listening to a futurist predicting 40% of the jobs to be done by robots in near future (Faith Popcorn at Executive Perspectives by C-Suite TV with Jeffrey Hayzlett). 

 

But how is this changing our business environment and what follows for the marketing and brands? A good insight is to be found in the overview by Evan Rowe ‘When Machines Get Smarter, So Do CMOs’.

 

My favourite part: “Although not yet mainstream, smart machines are increasingly making appearances in the form of autonomous cars, robots and other cognitive computing systems that are able to solve problems and make decisions without human intervention. Conversational user interfaces are also on the rise, relying on smart technologies and machine learning to facilitate dialogue between people and bots.”