Sponsors about sponsorship
Marketing and communication directors gave their opinion about the sponsorship in Bulgaria. Among the most popular sponsoring areas are the sport (32%), the culture (20%) and Bulgarian movies and TV series (10%).
The main communication goals of the sponsorship are change or strengthening of the image (21%), demonstration of social responsibility (18%), visibility of the product (18%). Most of the budgets for the year remain unchanged; the planning is most often conducted in Q4 of the previous year.