thinking

Skilful tasks allocation depending on the industry, business model and goals

Two are the main challenges for the Human Resources recently - the evolving employees profile and the changing work landscape. Read more about how these trend influence the marketing and communication profession

Interview in Business Start, Bloomberg TV

Brands need to become more agile in order to face the constantly transforming environment. Because of the changes and digitalisation we witness a merge between diverse business functions.

Digital transformation and customer centricity getting more important

The complexity of interactions, connectivity and trust management are among the fastest growing influencers for the business today. In times of rapid and constant changes the new business models and the unstable social and geopolitical landscape are the new Normal.

Old communication attitudes do not work anymore

If we were all trained as professional journalists, we would be well versed in the rule of double-checking information with more than one trustworthy source. But since our new digital reality has given us the opportunity to become our own media, we must also adapt to our new responsibilities as information consumers.

 
If you consider using brand ambassadors...

a review on the subject why to use and how to choose a celebrity to act as your brand ambassador. Some recent examples illustrate the added value and the risks of the celebrity ambassadors. You can also find practical questionnaires to support your customised solution.

 

affordable or luxury?

the strive for better living now has one more dimension. or better said - one less. because the modern luxury is not only free time and good quality of the air. modern luxury is also simplicity

Recently I was inspired listening to a futurist predicting 40% of the jobs to be done by robots in near future (Faith Popcorn at Executive Perspectives by C-Suite TV with Jeffrey Hayzlett). 

But how is this changing our business environment and what follows for the marketing and brands?

Events as the way to humanize the brand engagement are the focus of my recently published article in Outsourcing Journal. Find more about the specifics of the outsourcing industry, events’ numbers calculation and key questions to consider when brand-engaging through stakeholders’ events.

Creative approach or scientific methodology?

As an official opening of the 10th Festival in Bulgaria I had the pleasure to conduct an agency assessment and communication audit workshop. Since the management of cooperation with PR, advertising, digital, integrated marketing communications and all other sort of agencies is one of the core responsibilities ...

Early March intriguing conversation with my colleague Andrey Velchev from Luboslovie.BG – about the influence of communication and marketing audit upon the public appearance, about the changes in the way we communicate, about the need to listen up the messages and not only to spread them