thinking

This interview (in Bulgarian) showcases how I see the challenges within the big matrix corporate structures, where the focus lies with the strategic planning and key messages and which are the main differences between in-house communicators and agency outsourcing decision. You can also find some expectations I had as a member of the jury for PR Prize 2015.

In Bulgaria we have gathered together Mid February to share experience about dealing with crisis situation from communicational perspective.

A short, factual and visual summery of my 9 years spent with the most comprehensive automotive services provider in Bulgaria. Some of the numbers may impress you, others – not that much. See for yourself!  

Marketing360 conducted a pleasant summer evening for marketers and communicators to network and share inspiration

There comes a time in everyone’s life when certain decisions have to be made. I recently had to make one of these decisions. And I still think about it sometimes. The question I faced concerned my professional and personal lives, or to be more specific, their crossing point

Ready-to-use structural approach to new brand positioning published in Your Business magazine (in Bulgarian)

 

If head of communications didn’t exist, my profession would be a negotiator. Or maybe a business development consultant.

Two of my favorite characters in history are Buddha and Sun Tzu: controversial characters but both very successful in their teachings.

The PR Days Forum, organized by Jobs.bg and Economy.bg, gathered together communication professionals of the highest level on April 25th, 2012 in Sofia. 

When developing strategies and tactics for communication practices in automotive industry in Bulgaria a mix of experience and ready-to-implement marketing materials from the global manufacturers and also specific local approaches to defining target groups, usage of communication channels and organization of customer relations, media relations and employee branding.