This interview (in Bulgarian) showcases how I see the challenges within the big matrix corporate structures, where the focus lies with the strategic planning and key messages and which are the main differences between in-house communicators and agency outsourcing decision. You can also find some expectations I had as a member of the jury for PR Prize 2015.
A short, factual and visual summery of my 9 years spent with the most comprehensive automotive services provider in Bulgaria. Some of the numbers may impress you, others – not that much. See for yourself!
There comes a time in everyone’s life when certain decisions have to be made. I recently had to make one of these decisions. And I still think about it sometimes. The question I faced concerned my professional and personal lives, or to be more specific, their crossing point
When developing strategies and tactics for communication practices in automotive industry in Bulgaria a mix of experience and ready-to-implement marketing materials from the global manufacturers and also specific local approaches to defining target groups, usage of communication channels and organization of customer relations, media relations and employee branding.