thinking

Why Your Brand Needs a Grooming Circle (Not a Loyalty Program)

31 January 2026

Your retention strategy is backwards. You invest in points, perks, and personalization to keep customers loyal to you. The real play: create structured spaces where customers demonstrate value to each other. 

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Businesses grow better when the vision, customer insights and corporate culture merge together for a clear and sustainable image.

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testimonials

We worked together with Vanya on a couple of projects, one of which was dedicated to strategic consulting during PR agency pitch. Her advice on qualities and quantitative approach during this process was professional and valuable. This is why I can highly recommend Vanya Babanin to any organization or group as an independent consultant and strategist.

Manuela Dyulgerova-Toteva
Communications Manager, Aurubis Bulgaria