Explore How to Create or Evaluate a Marketing Department
Your business is developing and growing and so the time is right to upgrade the functions into structure with separate departments? Or you already have an existing structure within your business? In both cases, one of the most important business units with a need of special focus is the marketing department.
The goal of the brand management is to build the strongest, most unique and beneficial associations for the the brand so that customers can chose it over all others. Everything related to the product or service, to the pricing, distribution and communication correlates to this. But do these actions mirror adequately the brand positioning and the customer expectations, preferences and attitudes?
The main purpose of the brand audit is to identify as accurately as possible the current state of the brand in all aspects. But do all actions mirror adequately the brand positioning and the customer expectations?
The general understanding on the role of reputation management within an organization can be questionable, unless this function is clearly defined and given enough authority within the company structure.