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While interpersonal interactions and dialogue are important for keeping the CSR message alive, today’s communicators benefit from he ability to use digital channels to allow...

What was the saving communication strategy of the technology giant, that led it trough the burning batteries scandal of Galaxy Note 7 - one article of Kapital magazine

Last week in Sofia members of EACD and Bulgarian Association for People Management gathered together in a discussion on the cross points between internal communications and human resource management.

46 Marketing Pros and Customer Experience Experts Reveal the Most Important Considerations for Businesses When Getting Started with Customer Journey Mapping

 
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In 2017 the European Communication Monitor addresses topics such as visualisation, social bots and benchmarking in communications.

What makes one transformation digital? How does the management approach the topic and what is difference between cocktail usage of the sexy-sounding phrases such as Internet of Things...

in this article on brand communication in Bulgarian Manager you can find out more about brand touch points, customer experience mapping and other

Skilful tasks allocation depending on the industry, business model and goals

Two are the main challenges for the Human Resources recently - the evolving employees profile and the changing work landscape. Read more about how these trend influence the marketing and communication profession

Interview in Business Start, Bloomberg TV

Brands need to become more agile in order to face the constantly transforming environment. Because of the changes and digitalisation we witness a merge between diverse business functions.

Digital transformation and customer centricity getting more important

The complexity of interactions, connectivity and trust management are among the fastest growing influencers for the business today. In times of rapid and constant changes the new business models and the unstable social and geopolitical landscape are the new Normal.